Raising Awareness Together: How Can the EU Engage with Civil Society to Promote Sustainable Lifestyles?

Individual behaviour plays a key role in resolving the climate change problem. The main obstacle for such behavioural change is often poor public knowledge about the ethical dimension of climate change and about the practical solutions available to individuals in order to make informed choices. Promoting sustainable lifestyles should top the political agenda in Europe. In this light, this paper suggests how the EU could engage with civil society to promote sustainable lifestyles through joint media campaigns, by establishing local sustainability centres and by working together to change educational standards. This collaboration would benefit from knowledge and expertise exchange, lower transaction costs and, most importantly, it would increase public trust in the quest for sustainability.