Economy and culture: two tracks for China's soft power in Italy
![](https://www.iai.it/sites/default/files/styles/dettaglio_pubblicazione/public/2021_mariani-ghiretti_etnc.jpg?itok=-X1NM_Ga)
This chapter seeks to illustrate the modalities through which Chinese soft power has been developing in Italy. It demonstrates how Beijing’s effort have primarily targeted two key areas: the economy and culture. Economic soft power has contributed to promoting the view of China as the main market for new opportunity; and culturally, China has been leveraging on the shared ‘ancient civilization’ narrative, as well as contacts in the academic sector. Ultimately, although Chinese efforts have contributed to maintaining a positive perception of China among Italians, more contacts between the Italian population and China, as well as increasing media coverage of China in Italy, have also led to a better understanding of the country, which includes its pitfalls.
-
Dati bibliografici
in Ties Dams, Xiaoxue Martin and Vera Kranenburg (eds), China’s Soft Power in Europe: Falling on Hard Times. A Report by the European Think-tank Network on China (ETNC), The Hague, Clingendael, April 2021, p. 52-56
Tema
Tag
Contenuti collegati
-
Ricerca01/06/2015
European Think-Tank Network on China
leggi tutto